from Gallup

Hope, Optimism, and Other Business Assets Leading management thinker Fred Luthans says that while management science and economics have explored business with excruciating thoroughness, they've overlooked something big -- the human mind. In this interview, Luthans tells how businesses can benefit from developing "psychological capital," how managers can turn common sense into a systematic tool, and why psychological capital is a business advantage most organizations don't even know they have. Read full article >> Stretching the Brand Until it Breaks? In their desire to conquer new markets, companies often alter or expand their brand promises and change their product offerings. But when doing so, marketers must address a vitally important matter: What should companies do about their current customers? After all, their loyalty and passion built the brand to the point where it could afford to reach into new territories in the first place. Read full article >>